Highland Brewing Company Media Assets
Hello Media Friends and Colleagues!
Here are some of our most requested files, press releases, and coverage highlights.
Please direct questions, interview queries, and requests for samples to our Communications Manager, Eeva Redmond.
Lunar New Year Beer Collabs with Seattle’s Lucky Envelope Brewing
Every year, Lunar New Year in Asheville means something special at Highland Brewing. What started in 2020 as a passion project between bi-coastal brewers has grown into one of the most anticipated cultural beer releases and community events in Western North Carolina. ...
Introducing Scotty’s Carolina BBQ Rub by Spicewalla
Some characters just belong in Asheville. Scotty is one of them. Scotty, the Highland Scotsman, has been part of Highland Brewing's story since 1994, when he first appeared on the original brand logo. After a hiatus, he made his return in March 2026 on the Gaelic...
The Godfather of Asheville Craft Beer: How Oscar Wong Built Beer City USA
Long before Asheville, North Carolina, earned its reputation as one of the best beer towns in the country, it was just a quiet mountain city where a retired engineer decided to try his hand at a hobby. That hobby became Highland Brewing Company, and the man behind it,...
Oscar’s Oatmeal Porter: A Tribute to Craft Beer Pioneer Oscar Wong
Highland Brewing Company is raising a glass to legacy, flavor, and community with the newly renamed Oscar’s Oatmeal Porter—a rich, smooth stout-style beer that honors our beloved founder, Oscar Wong. This updated name brings new meaning to a fan-favorite brew while...
Highland Brewing’s Solar Array: Powering Craft Beer with Sunshine in Asheville
In Western North Carolina, the mountains don’t just shape the views — they shape the values. At Highland Brewing, sustainability isn’t a side project. It’s part of how we brew, gather, and give back. And nowhere is that commitment more apparent than our rooftop solar...
Remembering Oscar Wong — and the Legacy Behind Highland Brewing
Nearly a year later, it still feels like Oscar is here. In the brewery. At the bar. In the stories that get better every time they’re told. If you’ve spent time at Highland Brewing in Asheville, you’ve experienced a piece of what he built. Oscar P. Wong, founder of...
Restoring a River, One Cane Stalk at a Time
Through our Thirst for Good program, we're proud to support the work of RiverLink — the only nonprofit in Western North Carolina dedicated exclusively to protecting the French Broad River and its watershed. From improving water quality and building climate resilience...
Hosting Asheville HoneyFest 2026 with Honey For Good
Highland is proud to have partnered with Honey For Good (formerly the Center for Honeybee Research) once again to host Asheville HoneyFest 2026 this June. For the second year in a row, this vibrant, community-driven event brought together thousands of visitors to...
Thirst for Good Partner Highlight: Asheville Humane Society
At Highland, Thirst for Good is about more than raising a glass—it's about raising up the causes that make our community better. One of our longest-standing and most beloved partnerships is with Asheville Humane Society (AHS), an organization whose mission to care for...