With the strong continuing support of its loyal consumer base, Highland Brewing Co. moved its total beer volume forward an additional 14.5% YTD October, with an accompanying 16% revenue increase.
This performance was driven primarily by the wide acceptance of three new seasonal beers. Black Mountain Bitter, an organic pale ale, was released in January as Highland’s first all Organic brew. This was followed in April by Cattail Peak Wheat, a quaffable American Style wheat beer with a hint of Hibiscus for tang. The fall season was ushered in by Clawhammer Oktoberfest , a Marzen style Octoberfest style lager. And in October, the now famous Cold Mountain Winter Ale was released and all production sent to the marketplace within two weeks.
And Highland plans to cap off an incredibly successful year on December 18th with its release of a special vintage ale which has been in fermentation and conditioning since August. It is Highland’s 15th Anniversary beer named Auld Asheville Vintage Ale. It is a high gravity ale in the style of “Old Ales” or “English Strong” ales which are traditionally released just prior to Christmas in celebration of the holidays. Because of its alcohol content, hopping level, and the completeness of its attenuation with time in the tanks, the product should cellar incredibly well and increase in complexity for at least a year. The release will be celebrated with an open house on December 18th at Highland’s tasting room in Asheville beginning at 4:00. Entertainment, food by Barley's tap Room, and special pricing will enhance the celebration.