End of 2011 Catches Us with Our Kilt Up

01.11.2012 Leah Wong Ashburn 6 Comments

2011 was a great year even if we had stopped it in October.

More people enjoyed more Highland, in every style we make, in all of our seven states. We set records, retained quality, introduced new brands with great success and went into the last quarter of 2011 with high hopes, and that tinge of hyper-awareness that comes from knowing you're going to be stretched to the max for two months.
But what happened was beyond our wildest expectations!
Cold Mountain disappeared faster than ever.

Thunderstruck, our new winter seasonal, didn't offset the pressure for Cold Mountain. It added to it.

The first batch sold out in four days. It takes three weeks to make, and we have to make our five regular beers year-round, so selling out in four days was... the best and the worst. Orders for Oatmeal Porter blew sky high overnight. Gaelic reserves - the one we ALWAYS have plenty of - dwindled.
Making two seasonals at once was a stretch, we knew that. But what we didn't know is that ALL of our beers would sell so fast. We often packaged and shipped it immediately - it never even reached the cooler!

Eight 18-wheel trucks could fit in our cooler and it was chilling... air.

We got caught with our kilt up.
Now it's time to make changes. We don't want our fans to have a hard time finding our beer! We don't want our distributors, who work so hard in a competitive market, to experience a shortage. You all are the reason for our success. So our resolution for 2012 is to grow even stronger, reinforced by the demand for our beer. And keep the kilt down. That's just embarrassing.

Tags:

  • none

Comments (6) Write a comment

  • linkolned on Mar 13th, 2015 3:57pm #reply

    Read more at cialis pills and prompt ED now! Exciting freebies awaits you.

  • linkohlned on Mar 14th, 2015 10:56pm #reply

    offers received from pharmacies to get low prices when you viagra women benefits and drawbacks?

  • DonaldNuh on Mar 29th, 2015 2:00am #reply

    tay ignorant. generic cialis when they are buying it online. Where can I buy discounted cialis cost been approved by the FDA? Enjoy great online deals and buy generic cialis pills to your home when buying through this site All these online suppliers offer cialis 20 mg by shopping online. if you do it via the web | Benefiting from risk free remedy? cialis online been approved by the FDA?

  • DonaldiOl on Apr 17th, 2015 8:02pm #reply

    When looking to viagra online online. If money is tight, buy your viagra from reputable pharmacies . | Getting the real deal at generic viagra at incredibly low prices when you purchase from discount Fast delivery of cheap viagra on the grounds that it is economical and powerful Read more at generic viagra you can save even more when you get generic.

  • GonaldiOl on Apr 21st, 2015 1:21pm #reply

    Any time you happen to be searching the web for a great remedy, viagra online without prescription priced below wholesale at this specialist portal Discover great offers you can use to viagra pills and read more about the benefits here. Amazing savings on cheap viagra from Internet pharmacies. If you expect to order viagra can cause you many problems. The price of viagra sale at low prices

  • GonapldiOl on Apr 24th, 2015 8:29am #reply

    Prevention is better than cure for ED. Click this link cheap viagra because it is powerful medication Can I buy cheap cialis at discounted prices Report errors in your meds immediately when you tadalafil pills, save by buying online Benefit from big savings each time you buy tadalafil when you can get it cheap from Omsk | Simple management of ED at cialis for details.

Leave a Comment

*

*


caravan
sharp
Find Highland Beer