2011 was a great year even if we had stopped it in October.
More people enjoyed more Highland, in every style we make, in all of our seven states. We set records, retained quality, introduced new brands with great success and went into the last quarter of 2011 with high hopes, and that tinge of hyper-awareness that comes from knowing you're going to be stretched to the max for two months.
But what happened was beyond our wildest expectations!
Cold Mountain disappeared faster than ever.
Thunderstruck, our new winter seasonal, didn't offset the pressure for Cold Mountain. It...Read More »